Category: Human Resources
4 Ways Human Resources has Become A Lot like Marketing
Have you ever noticed,” some things just go together”? Chocolate and Peanut butter. The stars and the Moon. Coffee and Mornings. All classic pairings.
But how about Human Resources and Marketing? Although not often thought of together, this dynamic duo has been joining forces lately with some encouraging results. Human Resources and Marketing typically remain two separate departments but some modern-day activities are becoming essential to an HR professionals’ role.
PR – RecruitmentWe’re hiring and everyone needs to know! HR has become the ambassador for the recruitment of new talent and they will let you know about it. Influencing employee referrals, posting new jobs online, encouraging employees to recruit on social media, the list goes on and on. HR professionals are using social tools that are must have’s for the Marketing team.
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Company Branding – Employer BrandingMarketing does a wonderful job promoting their brand and the connection with the product / service that they provide. For Human Resources this means a promotion of the employee experience. HR professionals are doing a great job of promoting sundae socials, cube decorating contests, great places to work awards, and employee of the month winners just to name a few. These activities are a great way to show the employee experience and can be displayed on sites like Glassdoor, Linkedin, Twitter, Facebook and more!
Client Testimonials – Employer ReputationCustomer testimonials are essential for marketers to prove that their product is trust-worthy. The same can be said for employee reputation. HR professionals must work with star employees to both encourage moral and support a positive reputation.
Additionally, job websites such as Indeed and Glassdoor make it easy for employees to give honest employer reviews.
User Experience – Candidate ExperienceIn the digital age, every screen is providing a user experience. Marketers are worried about website conversion rates and how to provide the best possible user experience. HR professionals are doing the same! A candidate experience during both the recruiting and hiring process can make the different between winning the war on talent. Factors such as updated job postings, easy-to-use applicant tracking system processes, and mobile capability are all important to a candidate’s application experience.
If anything the marketing department should be thrilled about these Human Resource activities. As the Marketing Manager, I should know!
What is HR Really Worried About?
Have you noticed this person in the office? Sweaty palms? Clenched teeth? A slight twitch in the eyes? Incoherent mumbling about Essential Health Benefits and employee retention? That’s your human resource professional. Go give her/him a hug.
Human Resources is a department that wears many hats and is expected to be experts in a variety of different areas. HR professionals must understand the mission and vision of the company. They must take that vision and turn it into action by acting as a strategic partner and guiding the company to the next level. But no pressure, right?
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Below are some examples of what HR is REALLY worried about.
1. Attracting and Retaining Top TalentOne of the biggest challenges HR professionals face is attracting and retaining top talent. All organizations want the best of the best to work for them. In many companies it is the responsibility of the personnel in HR to find this top talent, and possibly more importantly, find a way to retain that talent.
2. ComplianceIn a world full of change, compliance in terms of employment is no exception. It is the responsibility of the HR department to stay abreast of employment law, benefits, compensation, employee relations, investigations and much more. HR is responsible for many areas that could cause the company to lose a lot of money if handled incorrectly; such as, FMLA leave management, The Affordable Care Act, payroll and benefit administration, employee discipline and off-boarding, just to name a few. It is important, especially in larger organizations, that HR acts as a support system to advise and counsel managers and supervisors on how to handle difficult situations without putting the organization at jeopardy for a lawsuit.
3. Positive Work CultureAs we continue to navigate through the twenty-first century the corporate culture continues to change. As generations change so should corporate culture. HR departments are charged with the difficult task of creating a culture that appeals to employees. This assists in lowering turnover rates and helping to retain that top talent we talked about.
4. Cheerleading/CommunicatingHR has become a strategic department within the organization. One of the biggest challenges for HR is being the “middle man” or “liaison” between corporate executives and the employees. Employees often do not understand why a change has been made or how it can benefit them. This is where HR comes in. HR is often the first to hear about any resistance. It is important for HR to be transparent and communicate to employees why leadership has made a change and how that change can benefit them individually. Cheerleading a new policy or procedure can often have a very positive effect on the employees who are questioning the decision, whether internally or externally.
5. Treating Employees EquallyThis point is self explanatory but often is mishandled by organizations. It is important that all employees in organizations are treated fairly and equally. This is where company policy and procedure come into play and following the policies the same way every time the situation occurs. Even if an employee does not agree with a policy, at the very least they can rest assured they are being treated fairly and are not subject to different rules than other employees. This can contribute to several of the points mentioned earlier, positive work culture, compliance, and retaining top talent.
We have touched on a few items that HR professionals worry about and work with on a daily basis. Recent surveys have shown that 46% of HR professionals have reported increase stress in their jobs over the past 18 months (What’s Still Keeping HR Up?). Fortunately, HR professionals don’t have to go it alone. Developing and maintaining partnerships with highly qualified organizations can often mean the difference between sinking and soaring.
Justifacts can help with your background screening program and assist you by providing the quality information required to place the right people in the right positions.